About Us

Arfa Malik, officially started her career in 2015 as a designer. Having grown up in a family in the Asian textile trade, Arfa has always been familiar with the array of fabrics, colours, style, cut and hand crafted embroidery techniques that adorn Pakistani outfits. She dedicated a number of years researching luxury couture and Pakistani bridals, witnessing first-hand the finest hand worked techniques, both old age and new. Before launching her bridal collection, Arfa meticulously cultivated each aspect of each bridal design, from the fabric thread-count to the hand worked delicate embellishments, applique and cut-work techniques with layering, cut, colour and expert tailoring. Each piece created by Arfa strives for perfection, with no compromise in quality as only the finest materials, embellishments and techniques are used by our expert artisans.